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Flipology

April 3, 2016 - MV Works / Spaces and Practices

Other things that invite you into the fabric of the book: flipping! Flipology is the science of flips in books. No, I didn’t make up this term. There is a resident flipologist on the streets of San Francisco who performs flipological acts as an art, I have borrowed the term from him.

A flipological text is completed through their relationship with the reader.
They are malleable: they change depending on who is handling them.

Some flipological texts or makers of texts:
Bruno Munari
“These messages should not be those of the closed literary story, such as fables, because they influence the child in a repetitive, non-creative, way. Hence the possibility of elastic thinking, ready to be modified according to experience and knowledge, is destroyed in the child. While still on time, the individual must get used to thinking, imagining, fantasizing… being creative. This is why these little books include only visual, tactile, audible, thematic and material stimuli. They need to transmit the feeling that books are built objects and that they hold within them an awful lot of very different surprises. Culture is made of surprises — that is, all that which you first ignore — and we must be ready to receive them, not to reject them for fear that the castle we built crumbles down.”

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Herve Tullet
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These Pages Fall Like Ash
“you become part of the narrative as you travel, moving from place to place. Your version of the story becomes about you and your place in your own city, about what you would hold on to, about what you would fight to remember”
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